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- Organization: SMARTHINKING
- Project: StraighterLine
- Key Successes:
- Created the concept of College-as-a-Subscription with the introduction of StraighterLine for $99
- Reduced marketing spend by 90% while increasing sales 150%
- Earned DETC approvals
- Finalist for SIIA CODiE Award
- Finalist for SIIA Innovation Incubator
- View a Fox News Report on StraighterLine focused on the key innovation created by Ryan Busch–the $99/month College-as-a-Subscription model:
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- Organization:Piccolo International Univerisity
- Project: Open Course Project
- Key Successes:
- Developed a blended course, open to both current and prospective digital marketing students
- Earned Google Rankings:
- The number 1 & 2 positions in a Google search
- 3 of the top 10 positions on page 1 of the Google search
- 7 of the top 20 positions on pages 1 and 2 of the Google search within 5 weeks of course start
- Grew course enrollments to 50+ students in 5 weeks
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- Organization: Colorado State University
- Project: Social Media Audit
- Key Successes:
- Uncovered major integration discrepancies
- Redirected efforts for the development of new communications strategy
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- Organization: Apollo Group, Inc.
- Project: WritePoint
- Key Successes:
- Established new B2B sales channel for Apollo Group intellectual property
- Facilitate product adoptions to over 50,000 virtual high school students
- Florida Virtual School
- Virginia Virtual
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- Organization: University of Phoenix
- Project: Ground Campus Marketing Management
- Key Successes:
- Developed marketing programs for 190 ground campuses
- Managed millions of dollars in multichannel marketing budget
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- Organization: Words & Numbers
- Project: Social Media Landscape Research
- Key Successes:
- Uncovered social media opportunities for business development team
- Crafted social media entrance strategy
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